Actress Naomi Watts has proved she is worth it by signing up as the new face of beauty brand L'Oreal Paris.
The King Kong actress follows in the footsteps of stars including Zoe Saldana and Blake Lively as an ambassador for the cosmetics company with the motto 'Because you're worth it'.
A statement tweeted by the firm's Canadian branch reads, "We're in Paris to officially announce the addition of #NaomiWatts to the L'Oréal Paris family!"
Watts previously modeled for the Thierry Mugler fragrance range.
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